Advertising & Ad Tech

Classify invalid traffic, stop click farms, and protect ad spend with impression-level bot and proxy intelligence.

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The challenge

Ad networks and publishers lose revenue to bot impressions, click fraud, datacenter traffic masked as residential, and domain spoofing that inflates billable events.

How FraudDefense helps

IVT classification powered by IP reputation, device consistency, headless browser detection, and datacenter proxy feeds — aligned with MRC invalid traffic standards.

  • IVT & GIVT/SIVT classification
  • Click & impression fraud scoring
  • Datacenter & VPN detection
  • Publisher traffic quality APIs
  • Affiliate conversion verification

Typical outcomes

34%IVT reduction
MRCAligned metrics
Real-timePer-impression
IVT APIs →
IVT API Bot detection IP intelligence Proxy detection

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